The early bird gets the worm.
Event organizers should arrange event cancellation insurance as early in the planning phase as possible. Not only are you covered for longer, but it may be more difficult (and expensive) to arrange appropriate insurance cover as the event approaches, especially at short notice.
Plus, the eve app (which you can use for free!) helps you execute your event from day one and the 24/7 personalized event support you get with eve Insured could come in handy.